Custom CRM, with the integrations you actually need.
We've built and shipped a sales CRM with a visual pipeline, multi-channel lead capture, Facebook Lead Ads integration, and a shared customer record across finance and operations. If you want yours instead of Salesforce — these are the gears.
A production-grade crm module already built and running. We ship a custom one for clients who need their own.
ragenaizer.com / crmWhat goes inside a real crm.
These are the moving parts we've shipped before. Your custom build picks a subset — and we tell you upfront which parts are worth re-implementing and which ones aren't.
Visual pipeline
Drag-to-stage Kanban. Per-pipeline stages, win/loss reasons, deal velocity, weighted forecasts.
Universal lead capture
Webhook ingestion from any web form. Native connectors for Facebook Lead Ads and Google Ads.
AI lead enrichment
Automatic enrichment from public profiles + scoring. Workable without becoming creepy.
Activities & tasks
Threads on every deal. Reminders, follow-up cadences, owner reassignment.
Shared customer record
One record across CRM, billing, projects. No duplicate-customer rabbit hole.
Conversion to deal / project / invoice
Won deals can spawn projects, contracts, invoices — auto-numbered, owner-assigned, audit-trailed.
Reporting
Pipeline health, conversion by stage, win rate by source, by rep, by segment. Embedded dashboards.
Email + WhatsApp threads
Conversation history attached to the deal, not the rep.
The problems that don't show up in the demo.
These are the ones that take a custom build from "works in a screenshot" to "works in production for three years." We've already learned them once.
- 01 Deduplication when leads arrive from 4 channels in the same hour — same person, different casing, missing fields.
- 02 Pipeline-state machine that allows custom stages per pipeline without losing reporting consistency.
- 03 Permission model: a sales lead who can see their team but not their peers; a manager who can see all of one BU; an exec who sees aggregates only.
- 04 Multi-currency forecasts with FX as of report-run time, not deal-creation time.
- 05 Cross-module live data — when a deal's contract is signed, that customer record should appear in Accounts the same second.
How we'd put it together.
ASP.NET Core, Postgres with row-level security for tenant + role isolation, Redis for queue + cache, webhooks via a thin gateway service. Frontend in Blazor or your stack of choice.
We'll tell you when not to build.
Custom isn't always the right call. We've shipped Ragenaizer so we can say that honestly.
- →The crm is the moat — your competitor can't have the same one.
- →You have compliance / sovereignty / data-residency requirements no SaaS will satisfy.
- →You need to integrate at a level deeper than off-the-shelf vendors expose.
- →Per-seat pricing across thousands of users makes the build cheaper inside 24 months.
- →The workflow is generic enough that a configurable platform will do.
- →You want it in weeks, not quarters.
- →You'd rather buy than own — let someone else maintain the crm forever.
- →Your engineering capacity should go to the parts of your product that no SaaS covers.
Custom crm? Tell us what you need.
One conversation. We tell you whether it's a custom build, a Ragenaizer rollout, or something we shouldn't take on.