What is SEO or Search Engine Optimization?

SEO or Search Engine Optimization is actually a way to improve the visibility of any web page or any website in SERP’s of a search engine like Google, Yahoo, Bing etc. It is very simple fact that the higher a website ranks in the organic search results, more will be the number of visitors or potential customers that website will receive from a search engine. Technically, Search Engine Optimization is the process of incorporating search engine friendly components or elements into your website or webpage. A professional SEO actually targets different search sources like image search, local search, video search, news search or any industry specific search.

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The process of SEO includes deep analysis considering working of a search engine, what people search, how frequent a key phrase is searched as well as the search engines that are preferred by internet users. SEO consists of two sub parts namely: On-Page Optimization and Off-Page Optimization.

ON-Page Optimization

On-Page is the very first step of Search Engine Optimization. Proper on-page optimization not only helps your website to rank well in SERP’s but also makes your website more readable and interactive to the visitor. Some of the on-page optimizations techniques are mentioned below :-

1. Title Optimization
2. Meta Tags Optimization
3. HTML Tags like Header Tags {H1, H2, H3, H4…H6} that can be used in title and headings or even in paragraph anywhere.
4. Keyword Optimization & use of Synonyms
5. Optimizing Internal & External outbound links on the website
6. Optimizing Images

OFF-Page Optimization

Off-Page optimization is the process in which we manage and optimize your pages from outside by getting and optimizing the links that you are getting back to your website from other web properties. Getting links from a high quality, high authority web property covers most of the Off-Page SEO.

Here are some of the properties that a back link to your website should possess :-

1. Webpage you are getting link should be High Page Rank Web Page.
2. You should use different anchor texts for your back links to look natural.
3. Get back links from similar niche Blogs or Websites
4. Avoid Black Hat SEO as it can lead to penalty or even getting banned.

What is Search Engine Optimization (SEO)?

Watch this video

What is White Hat SEO. Find out here.